Symrise: Visual Persuasion 2025
The Visual Persuasion curriculum introduces powerful design techniques to help you captivate your audience through clear and effective visuals.
Course curriculum
Welcome & Expectations
How to make the most out of this course
Case study pack & instructions
Worksheet & Icon pack
The P.I.L.L Design Process
Slide vs Slide Document
Tips to synthesise your slides
Exercise: Break down long sentences into key points
3 types of imagery & selecting the right photo
Photos: Which is better? Illustrations or real-life photos?
Photos: Free resources
Photos: What to NOT do
Icons: Visual Bullet Points
Icons: Free resource & tips
Leverage the power of inference
Metaphorical diagrams
Use visual words
Exercise: Visual brainstorming (10mins)
Visual hierarchy
Fill the slide
Rule of thirds
Rule of thirds (examples)
Different layouts
How to choose the right layout
Exercise: Sketch the layout of your slide (5 mins)
Introduction to Look
Typography hierarchy to amplify keywords
Typography hierarchy to simplify your slide
Typography: Fonts & recommended combinations
Shapes: Amplify key message
Shapes: The dos and don'ts
Colours: Best practices
Colours: Recommended colour palettes
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